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Thorne Basic Prenatal bottle with NSF Certified for Sport badge — certified prenatal supplements entering women's health retail

Sport Certification Is Moving Into the Prenatal Aisle

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A sport-doping certification just landed on prenatal vitamins. That move signals how the entire category will compete next—and which brand managers will be left...
Undaria pinnatifida brown seaweed, the source of the fucoidan studied for prostate BPH symptoms

Seaweed Enters the Prostate Aisle: What Fucoidan’s First BPH Trial Means for Retailers

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The first human trial of purified fucoidan against BPH symptoms is positive and safe, but not yet a licensed Canadian claim. The independent retail read.

Company Profile

Nova Scotia Fisherman Launching Two New Lotions

Nova Scotia Fisherman Launching Two New Lotions

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It’s all the rage – for those wishing to protect their skin from the ravages of time, tide, work, weather or just about anything...
Products to Fill your Heart and Spark Your Memory

Ascenta: Products to Fill Your Heart and Spark Your Memory

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Established in 2003 – Ascenta is a Canadian company headquartered in Dartmouth, Nova Scotia. Under the guidance of founder and current CEO Marc St....
When it Comes to Weight Loss

When it Comes to Weight Loss, Focus on the Carbs!

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By Mitch Skop, Senior Director, New Product Development, Pharmachem Laboratories, Inc.   Carbohydrates are comfort foods, notably for those who live in frigid climates and those...

Cover Story

Catching Rainbows: Rainbow Foods Focuses on Business Growth

Catching Rainbows: Rainbow Foods Focuses on Business Growth

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Rainbow Foods moves beyond day-to-day operations to grow business At a Glance Name: Rainbow Foods Owners: Mischa and Sarah Kaplan Location: Ottawa, Ontario Staff: 63 First Store size: 8,000...

About IHR Magazine — Canada’s Natural Health Trade Magazine

IHR Magazine is Canada’s natural health trade magazine, serving the retailers, brand managers, buyers and manufacturers who drive the country’s natural health, supplement and nutraceutical market. We cover the business of natural health — the regulatory decisions from Health Canada that reshape what brands can claim, the merchandising strategies that turn shelf space into sales, and the deals, launches and appointments that signal where the category is heading next.

Written for the trade rather than the end consumer, IHR Magazine translates clinical research, NNHPD policy and market data into practical intelligence that independent health food stores, pharmacies and grocery buyers can act on. Our business news and health news coverage spans ingredient science and emerging categories, retail execution and store operations, and the competitive moves shaping Canada’s independent and banner retail landscape.

As Canada’s natural health trade magazine, our mission is simple: give the people who sell natural health products the intelligence they need to buy smarter, merchandise better and stay ahead of regulation. Learn how the IHR retailer network connects independent stores into a single fulfilment platform, or consult Health Canada’s Natural and Non-prescription Health Products Directorate for the regulations behind the headlines.

IHR Magazine — Canada's natural health trade magazine