Mintel analysts note that the sales of dog and cat treats are growing at a faster rate than pet food.
“We are definitely seeing interest in pet treats that have natural, organic or unique flavors that align more with human food as pet owners are willing to spend on the best for their pet companions,” says John Owen, Mintel’s senior food and drink analyst.
According to the report, cat treats in particular have a lot of growth potential. This is because cat treat dispensers, which combine treats with play, encourage more cat owners to offer treats to their cats on a regular basis.
To benefit from this trend, the Mintel analysts suggest that retailers position their products near checkout aisles to promote impulse purchases. Additionally, they recommend playing up the training benefits of certain treats.
“Treats used to reinforce good behavior can make pet owners feel good about spoiling their pets in ways that support training efforts,” says the report.
If you’ve never stocked pet products before, consider doing so now. With interest on the rise, your sales—and your clients—are sure to benefit from your new selection.
