How strong are your back-to-school sales tactics?


Are you looking to get in on the inevitable back-to-school shopping frenzy? Yahoo has provided key insights in the best way for you to make the grade this year.


Drawing from a variety of studies about search and purchase behavior, Yahoo found the following:

  • The busiest day for consumers to search for back-to-school discounts on mobile was August 14, with a rate of 660 per cent above the daily average
  • Nearly half of back-to-school purchases happen in July and August, with August back-to-school purchase volume about three times higher than average
  • Online back-to-school shopping has increased more than 75 percent over the last five years
  • Consumers also search for back to school deals during winter break, with December 21st acting as the 2nd busiest day for bargain hunting


“Shoppers aren’t necessarily in-market for all things at once, nor does back-to-school shopping end in August,” adds the report. “Marketers should consider tailoring their messages to the types of products consumers need at specific times through the summer and early fall months and throughout each week.”


With this information in mind, your sales may benefit from targeted online advertising during these times. Regardless of what you’re selling, knowing how to optimize SEO for this time of year can help to boost your bottom line.