Bob’s Red Mill enters Paleo Category

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Bob’s Red Mill enters Paleo Category

Bob’s Red Mill products have catered to many different categories over the years and has become a household brand among many—especially those with gluten allergies. Recently, they have added to their line up and have created a new product, Paleo Baking Flour. It contains four simple ingredients and is grain-free and gluten-free.

‘After the wonderfully warm receptions of our Gluten Free 1-1 Baking Flour and Gluten Free All Purpose Flour, we realized folks were hungry for unique, gluten-free flour blends,” said Bob Moore, founder, president, and CEO of employee-owned Bob’s Red Mill. “That led us to create this new Paleo Baking Flour, using our popular nut flours as a base.”

The mix contains almond flour, arrowroot starch, coconut flour and tapioca flour. There is four grams of protein in each serving and only 10 grams of carbs. Bob’s Red Mill offers recipes for some culinary creations on their website, such as paleo pizza crust, cakes, crackers and pancakes, just to name a few.

Bob’s Red Mill’s gluten-free products are produced in a 100 per cent dedicated gluten-free facility and ELISA tested to verify integrity.

“We are incredibly blown away by the popularity and demand for our nut flours—Almond Flour and Coconut Flour have been flying off the shelves. With the increase in grain-free baking and interest in a paleo diet and lifestyle, there was clear demand for this new alternative flour,” said Matthew Cox, vice president of marketing at Bob’s Red Mill. “Creative cooking and healthy eating are core values fro Bob’s Red Mill, and this new flour fits perfectly with those values.”

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